Crewel & Unusual is a multi-media studio offering oddities including embroideries, wearables, home goods, resin sculptures, and custom embroidery all made in Richmond, Virginia.

Inspired by nature, history, pop culture, and traditional methods, we design and embroider patches, hats, jackets, and more

Formerly known as The New Woodsman, C&U features the work of Daniel Crawford. Beginning around 2007, it has snowballed into a culmination of art, wit, and skill.


It started as a self-imposed challenge to make a multi-part silicone mold of antlers. It was a success, and I was able to make multiple castings from it. I gifted those to friends and family for the holidays, and from there, I began experimenting with pigments, color combinations, glitter, glow-in-the-dark, and other types of antlers.

I make all of my embroideries, molds, and castings at my studio in Richmond, Virginia. It gets a little messy. 

Here's an interview by WorkLabs as part of their Work Folk series.